Once an industrial relic, The Factory in Wake Forest, NC, has emerged as a dynamic hub for locals and visitors—an embodiment of community revitalization and entrepreneurial spirit.
A Legacy Reforged
The sprawling facility began its life as Athey Products, manufacturing street sweepers and rock haulers from 1965 until closing in 2001. In 2004, local developer Jeff Ammons spearheaded its transformation, investing $4.4 million to breathe new life into the 200,000-square-foot structure.
Eleven years later, in 2015, the property changed hands for a striking $17.85 million, purchased by New York’s Macsydney Company
A Playground for All Ages
A Playground for All Ages
The Factory isn’t a single business—it’s a vibrant ecosystem for leisure, fitness, shopping, and more. Hosts a range of experiences including:
Two ice rinks
Basketball courts
Indoor soccer fields
A Tumble Gym
Indoor golf
Specialty shops, cafés, and event spaces
With 26 of its 28 retail-plus-leisure spaces currently occupied—ranging from 800 to 18,000 square feet—it underscores its success as a community incubator
Small Businesses Taking Center Stage
Among its diverse tenants, “Just in Time Treats” shines as a story of growth and tradition. Originally operating from a home kitchen, the bakery—and its owners Tammy and Jack—scaled up production dramatically, moving into a storefront at The Factory in January 2023. Demand surged from their signature pies to over 30 sweet offerings, with Tammy even pledging 10% of proceeds to local nonprofits. “We try to deliver the best products you’ve ever eaten,” she shares, reflecting the heart and passion behind their venture.
Likewise, Two Roosters Ice Cream—a beloved Raleigh institution known for its inventive flavors like grilled cheese and pizza—opened a location within The Factory in August 2023, further anchoring the space as a regional gathering point.
Building a Hidden Gem
Factory Manager Emma Bennett reflects on its evolving identity: “We’re a hidden gem … working on a marketing campaign and something of a reintroduction to the community.” With ongoing improvements, merchant networking, and new tenants like Two Roosters and an upcoming laser tag center, The Factory is clearly far from static Wake Forest Economic Development.
Why It Matters
Revitalizing heritage: The Factory transforms industrial roots into contemporary community spaces.
Supporting local economy: By giving small businesses a high-visibility home, it champions entrepreneurship.
Inclusive recreation: From fitness and sports to sweet treats and shopping, it offers a multi-generational experience.
Cultural redefinition: It’s more than a place—it’s a reflection of Wake Forest’s identity as a growing town that values connection, creativity, and quality of life.
As Wake Forest continues to grow, The Factory stands as a testament to how thoughtful redevelopment can preserve history while fostering community and innovation. By weaving local businesses into its fabric and opening its doors to all, this once-forgotten industrial space now pulses with possibility—and something tells me, its best days are still ahead.
How Can NC Triangle Connection Help?
If you’re relocating to the Wake Forest area or planning an extended stay to explore this vibrant corner of North Carolina, NC Triangle Connection can make the transition seamless.
Our fully furnished short- and mid-term rental homes are designed for professionals, families, and working nomads who want comfort, flexibility, and convenience—just minutes from hotspots like The Factory. Whether you’re here for a job relocation, medical contract, home repairs, or simply testing out life in Wake Forest or nearby Chapel Hill, Durham, or Raleigh, we’ve got you covered.
✅ Move-in Ready Homes with high-speed internet, stocked kitchens, utilities included, and pet-friendly options
✅ Flexible Stays from a few weeks to several months
✅ Local Expertise from a team that lives and works in the Triangle—we know the neighborhoods, schools, and coffee shops
✅ Personalized Support to help you feel at home fast, including area recommendations, childcare referrals, and more
From a family-friendly rental near The Factory’s ice rinks to a quiet countryside home 10 minutes from downtown, NC Triangle Connection is your bridge to a soft landing in the Triangle.